Our Team

At American Solar Advantage, we pride ourselves on having the best solar installation team in the business. But our team is much bigger than just our installers. We have a host of team members working behind the scenes to ensure your project goes smoothly.


Bobby Harris
Founder and Chief Executive Officer

Mr. Harris leads ASA with a vision unparalleled in the industry, backed by more than 20 years of engineering, utility, technology, construction, project management, and executive management expertise. With quality engineering, construction, and customer service as the pillars of ASA, Mr. Harris strives to make an impact in the solar industry bringing energy production and customer cost savings to the forefront of the discussion.

Bobby Harris manages corporate direction and strategy at ASA, facilitating company activity in sales, marketing, technology, installation, customer satisfaction, growth, and support. Bobby Harris graduated from the University of California at Riverside, earning his bachelor of science degree in Electrical Engineering. Mr. Harris served in numerous organizations on campus such as the Institute of Electrical and Electronics Engineers (IEEE), National Society of Black Engineers (NSBE), and African Student Union (ASU). Mr. Harris received his professional engineering license in 2009 and his electrical contractor’s license in 2015 making him one of few to hold both licenses simultaneously in the state of California.

“We aren’t just installing solar for the sake of installing solar. Our goal is to produce cheaper cleaner energy to replace our customer’s dependency on higher cost energy while also making a positive impact on our environment”

-Bobby Harris

Crystal Harris
Founder and Chief Operating Officer

Crystal helps lead ASA with more than 20 years of human resources, strategic planning, project management, cross relational management, coaching/training, and executive management expertise. With exceptional communication, business growth, and public relations know-how, she is striving to make an impact in the solar industry by pushing meaningful human interaction to the forefront of a construction and technology dominant industry.


Simon L. Smith

Simon brings years of experience developing and leading multibillion-dollar franchise and company-owned operations. He has Implemented and executed strategies for Blockbuster Inc., Ace Hardware, Chief Auto Parts (now Auto Zone), Papa John’s International, Paragon Prime Group, and Diversity Wireless Partners, an AT&T authorized retailer and American Solar Advantage. Simon’s personal profile is shaped by strong values, a superior work ethic, and an integrity-driven competitive nature that drives him to exceed and motivates those around him.

Our Executive Team

Chris McHenry
Vice President of Sales and Business Development

Chris has helped in the growth and development of small businesses and software/technology companies of all sizes, ranging from startups to Fortune 100 companies with over 20 years of experience in sales, consulting, and, leadership roles.

Chris recently created the foundation for the new connected vehicle division at PowerFleet. Prior to PowerFleet Chris held many roles at GPS Trackit, ranging from Sales Manager to Director of Channel Sales to Director of Strategic Partnership Development.

As a leader and individual contributor, Chris has won many awards in his career: Winners Circle, President’s Club, and Elite Circle to name a few.

Anthony Pouchie
Director of Warehousing, Fleet, and Facilities

Anthony has over 13 years of Solar & Warehouse management experience and eight years of extensive knowledge in fleet management. He has managed over 150+ associates. Developed SOPs to ensure smooth & efficient operational practices. Specializing in logistics coordination. Insurance reports (accidents, losses, returns, settlements) DMV & MVR Reports.

Nicholas Casas
Director of Project Management

Nicholas is a motivated, personable professional with over 8+ years experience as a Project Manager in both the Solar industry and Logistics field. He has extensive experience in project management, process development, project planning, team building, communication and project timeline management. With experience in both the Texas and California Residential Solar market, Nicholas makes for a diverse portfolio of solar projects exceeding into thousands of Kw’s successfully installed.

Jennifer Farias
Director of Customer Experience and Administration

Jennifer has over a decade of experience in the solar industry managing customer retention and administrative processes. She is a skilled communicator with a knack for effective conflict resolution. She is dedicated to providing the utmost positive experience both for customers and staff. Over the years she has drafted a number of SOP’s and manuals that have strengthened the growth of other organizations.

Laura Perez
Chief of Staff

Laura Perez collaborates with the management in driving the company’s vision, implementing operational strategies and acting as a force that empowers companies. With over 12 years of experience in management and project management, she has built a reputation as a competent and motivated professional with a track record of driving growth in demanding work environments while maintaining strong business relationships with executives and investors across a wide range of sectors including dental offices, AT&T, American Solar Advantage, and much more. Laura gets untold satisfaction whenever she is resourceful in providing exceptional services to her team and clients as well as achieving the respective organization’s objectives. At the core, her drive, flexibility, organization skills, and proven ability to cultivate immediate rapport explain her success in the industry.

Kristen Lester
Human Resources & Marketing Coordinator

Kristen is a 2021 MBA graduate from Loyola Marymount University where she developed a talent for business organizational skills. She has a strong background in Human Resources and Marketing and both job functions have earned her the opportunity to develop a variety of business expertise; from employee management and problem solving skills to data analytics and strategic marketing skills.