Our Team

At American Solar Advantage, we pride ourselves on having the best solar installation team in the business. But our team is much bigger than just our installers. We have a host of team members working behind the scenes to ensure your project goes smoothly.

Bobby Harris
Bobby HarrisFounder and Chief Executive Officer

Mr. Harris leads ASA with a vision unparalleled in the industry, backed by more than 20 years of engineering, utility, technology, construction, project management, and executive management expertise. With quality engineering, construction, and customer service as the pillars of ASA, Mr. Harris strives to make an impact in the solar industry bringing energy production and customer cost savings to the forefront of the discussion.

Bobby Harris manages corporate direction and strategy at ASA, facilitating company activity in sales, marketing, technology, installation, customer satisfaction, growth, and support. Bobby Harris graduated from the University of California at Riverside, earning his bachelor of science degree in Electrical Engineering. Mr. Harris served in numerous organizations on campus such as the Institute of Electrical and Electronics Engineers (IEEE), National Society of Black Engineers (NSBE), and African Student Union (ASU). Mr. Harris received his professional engineering license in 2009 and his electrical contractor’s license in 2015 making him one of few to hold both licenses simultaneously in the state of California.

“We aren’t just installing solar for the sake of installing solar. Our goal is to produce cheaper cleaner energy to replace our customer’s dependency on higher cost energy while also making a positive impact on our environment”

-Bobby Harris

Crystal Harris
Crystal HarrisOwner & Chief Operating Officer
Crystal helps lead ASA with more than 20 years of human resources, strategic planning, project management, cross relational management, coaching/training, and executive management expertise. With exceptional communication, business growth, and public relations know-how, she is striving to make an impact in the solar industry by pushing meaningful human interaction to the forefront of a construction and technology dominant industry.
Simon L. Smith
Simon L. SmithPresident

Simon L. Smith is a highly accomplished business development executive with a proven track record of generating revenue and leading successful operations. With years of experience developing and leading multibillion-dollar franchise and company-owned operations for top companies such as Papa John’s International and Blockbuster Inc., Simon has a wealth of expertise in revenue generation, new business development, B2B sales and marketing, market trends and forecasting, and C-level relationship building. As the founder and CEO of SLS Advisors, he has provided executive back office and business consulting services to a variety of businesses, including Diversity Wireless Partners, 399 LLC, and ASA, a solar energy contractor. Simon has also served on the board of directors for several companies, including SSJT Marketing, Barron Mortgage, and RH Services. He has a strong work ethic and is driven by strong values and integrity. Simon’s superior leadership and communication skills have enabled him to build successful and diversified teams, and his mentorship and executive coaching have helped numerous individuals achieve their professional goals.

Chris McHenry
Chris McHenry Vice President of Sales and Business Development

Chris has helped in the growth and development of small businesses and software/technology companies of all sizes, ranging from startups to Fortune 100 companies with over 20 years of experience in sales, consulting, and, leadership roles.

Chris recently created the foundation for the new connected vehicle division at PowerFleet. Prior to PowerFleet Chris held many roles at GPS Trackit, ranging from Sales Manager to Director of Channel Sales to Director of Strategic Partnership Development.

As a leader and individual contributor, Chris has won many awards in his career: Winners Circle, President’s Club, and Elite Circle to name a few.

Jonhy Flores
Jonhy FloresVice President of Operations

Jonhy has been in the solar industry for 16 years. Eight years as installer and foreman and eight years as Construction Superintendent and Operations Manager.

Johny has built or been part of thousands of residential and commercial installs. He shares his passion for the solar industry by imparting his knowledge and giving others the same opportunities. In his years as superintendent and operations manager, Jonhy has helped grow construction divisions and overseen hundreds of employees.

Anthony Pouchie
Anthony PouchieDirector of Warehousing, Fleet, and Facilities

Anthony has over 13 years of Solar & Warehouse management experience and eight years of extensive knowledge in fleet management. He has managed over 150+ associates. Developed SOPs to ensure smooth & efficient operational practices. Specializing in logistics coordination. Insurance reports (accidents, losses, returns, settlements) DMV & MVR Reports.

Nicholas Casas
Nicholas CasasDirector of Project Management

Nicholas is a motivated, personable professional with over 8+ years experience as a Project Manager in both the Solar industry and Logistics field. He has extensive experience in project management, process development, project planning, team building, communication and project timeline management. With experience in both the Texas and California Residential Solar market, Nicholas makes for a diverse portfolio of solar projects exceeding into thousands of Kw’s successfully installed.

Jennifer Farias
Jennifer FariasDirector of Customer Experience and Administration

Jennifer has over a decade of experience in the solar industry managing customer retention and administrative processes. She is a skilled communicator with a knack for effective conflict resolution. She is dedicated to providing the utmost positive experience both for customers and staff. Over the years she has drafted a number of SOP’s and manuals that have strengthened the growth of other organizations.

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